Archive for DEC

Ars Technica: How Mad Men sold computers in the 1960s and 1970s

DEC EAI 640 Ad Image from 1967

The DEC EAI 640: FORTRAN in the sunshine

Over at Ars Technica there’s a timely reflection on the marketing history of mainframes between the Kennedy and Carter administrations.  There’s quite a bit of fun learning about how the classic business marketing techniques of the era worked. The industry produced lots of print ads with art direction portraying a future where data entry clerks lounged and let the hardware do all the work.  Sometimes even outside, such as in the above photo  – presumably because stacks of punch-cards were somehow impervious to 1960s wind and weather?

For the full experience of the DEC EAI640 marketing, take a peek at a PDF of the full EAI640 brochure.

Most of the images in the Ars piece come from the truly awesome Computer History Museum of Mountain View, CA, the one place in Silicon Valley where the technologies and problem-solving of yesteryear aren’t forgotten by reflex.